Dynamically Different, Simply Superior.

JJ Klein, CEO

"JJ” Klein brings more than 35 years of technology driven marketing, research and professional consulting experience in designing, developing and implementing methodologies and programs for long-term growth. He has exceptional strength in domestic and international new business development, strategic planning and identifying and tracking consumer, retail and industry trends.

Mr. Klein began his marketing, research and consulting career as a project director for Simmons Market Research Bureau, where he rose through a number of management positions to Associate Executive Vice President. He was involved in the design and development of the annual Simmons "Study of Selective Markets” and was Director of the "Simmons Local Index”. In addition, he was instrumental in designing and developing the first direct on-line interactive data analysis and delivery system available to a variety of domestic and international business markets including advertising agencies, media and manufacturing and service companies and institutions.

Mr. Klein left Simmons Research to form Three Sigma Research Center. As Chief Operating Officer, Mr. Klein created Three Sigma’s "Syndicated Study of Major Markets”. This was the first major syndicated local market measurement system implemented in the United States. This syndicated program became the Scarborough Report. It continues to be an industry standard, based upon more than 100,000 interviews. Following the sale of Three Sigma, Mr. Klein joined Audits & Surveys Worldwide. As a Director and principal he was involved in developing a number of the company’s businesses including domestic and international programs and new consumer marketing and tracking services. Following the public offering of Audits & Surveys Mr. Klein joined Roper Starch and Opinion One as Executive Director.

Mr. Klein’s background brings together an extremely unique blend of extensive experience in designing and developing international, national and local consumer, marketing, sales, advertising and retail information businesses. His accomplishments include the design and initiation of programs and methods that produce more valid and reliable information. He is a member of the American Marketing Association (co-founder of the Gold Coast Chapter) and European Society for Opinion and Marketing Research. Mr. Klein is a guest speaker at domestic and international conferences.

Jeff Schamel, Dir. of Operations

Mr. Schamel has over 14 years of market research experience across a wide variety of areas in the industry, including project management, client service, operations, production and sales. He is currently responsible for directing Operations at Ocucom.

Before joining the Senior Management team at Ocucom, Mr. Schamel was an Account Manager at Ipsos, working with Procter & Gamble and other client assignments. Prior to working at Ipsos, Mr. Schamel was a Senior Project Manager for Opinion One, where he was responsible for guiding the company’s online, mall and other initiatives for 8 years.

Mr. Schamel began his market research career with Cooper Research while participating in the Professional Practice Program at the University of Cincinnati in Cincinnati, Ohio. Upon graduating with his BS in Marketing and Management, Mr. Schamel led a team of data analysts as Group Manager at Matrixx Marketing Research (now Convergys).

Mr. Schamel’s broad in-depth experiences in the various phases of marketing research enable him to bring a unique perspective to directing operations that creates effective and efficient environments in supporting a wide range of client activities.

Julian Brown, Dir. of Software Development

Mr. Brown brings over 20 years of software engineering and market research experience to Ocucom. As one of the Founders of Ocucom and in his position as Director of Software Development, Mr. Brown is Ocucom's chief visionary responsible for strategic planning and development of Ocucom's products and services.

His primary day to day roles include management of software development, oversight of survey production, and lead architect for custom software development projects. As the principal architect of Ocucom’s core products and services, Mr. Brown adapts emerging technologies for use in market research. He is responsible for maintaining Ocucom's "continuous development" philosophy.

Before becoming one of the Founders of Ocucom, Mr. Brown was Vice President, Software Engineering at Opinion One. In this capacity he was responsible for the design and development of Opinion One's core technology and licensing products.

Prior to Opinion One, Mr. Brown worked for Americom Research. Starting as a Software Engineer, he was promoted to Director, Software Development. While at Americom Research, Mr. Brown pioneered the design and creation of one of the market research industry's first fully interactive computer aided interviewing suites.

Mr. Brown received his BS in Computer Science from Middle Tennessee State University in Murfreesboro, Tennessee.

Joyce Rachelson, Dir. Marketing & Sales

Prior to joining Ocucom as Director of Marketing and Sales, Joyce worked for CfMC, (Computers for Marketing Corp.) for 25 years as VP, Director of Product Sales. Her experience includes 9 years at Grey Advertising as Director of Market Research Computer Services. She received her B.A. from Temple University.

Over her professional career, Joyce has served the survey research industry in more than 15 positions with the National Marketing Research Association (MRA), various chapters of the MRA, NYAAPOR, and the TTRA. In addition, she is also a member of the AMA, ESOMAR, MRIA and CMOR.

Joyce has just completed two years as Membership Chair for NYAAPOR and a two year term as Director at Large for TTRA. She has been re-elected to the NYAAPOR board as Secretary/Treasurer and recently finished a term as Director at Large/Programming Chair for the Great Lakes Chapter of the MRA. She is a past President of the NY Chapter of MRA.

Joyce lives in New York City and prefers traveling by cruise ship.